AFRICA BRAND FORUM

Frank Thoya’s entrepreneurial journey is a testament to the power of adaptation and innovation. Before the COVID-19 pandemic, Thoya thrived as an event planner, specializing in weddings and birthday celebrations. However, when social gatherings were prohibited, his business came to a standstill.

Thoya’s initial response was to pivot to selling dried shark meat, leveraging its long shelf life as a stockpiling solution during lockdowns. Despite his best efforts, the business struggled due to overfishing and the overwhelming stench of the meat.

Thoya’s initial response was to pivot to selling dried shark meat, leveraging its long shelf life as a stockpiling solution during lockdowns. Despite his best efforts, the business struggled due to overfishing and the overwhelming stench of the meat.

A turning point arrived when Thoya discovered the alarming malnutrition statistics in Kilifi County, particularly among children under five and pregnant women. This revelation sparked a new business idea – creating a nutritious, affordable, and delicious snack using local resources.

After months of experimentation, Thoya launched Samaki Biscuits, a simple yet impactful solution. These biscuits combine fish, cassava, and fruits to provide essential vitamins, omega-3 fatty acids, and protein. Thoya’s innovative approach has not only improved the health and well-being of his community but has also created a positive impact on the local economy.

Thoya’s partnership with local farmers, fishermen, and nutritionists has been instrumental in the success of Samaki Biscuits. By sourcing ingredients from nearby farms and fishing communities, Thoya has promoted sustainable livelihoods and reduced waste.

The introduction of Samaki Biscuits has had a ripple effect in the community, with local fishermen benefiting from a new market for their catch and small-scale farmers enjoying a stable income from fruit and cassava sales.

Thoya’s determination to address malnutrition has resonated with the community, particularly among parents who have witnessed the positive impact of Samaki Biscuits on their children’s health. Despite facing funding challenges, Thoya remains committed to expanding his business, forging partnerships with local institutions, and ultimately ensuring that no child or mother in Kilifi County suffers from malnutrition.

Thoya’s story serves as a powerful reminder that entrepreneurship can be a force for good, driving positive change in communities and improving lives one innovative solution at a time.